Blog | London Fashion, Beauty And Commercial Photographer

Capturing Beauty: My Journey in Skincare and Cosmetic Photography

28 October 2023 In Genel No Comment

Photography is my passion, and the world of skincare and cosmetics has always fascinated me. The ability to capture the intricate details, textures, and colours of beauty products and the flawless skin they enhance is both an art and a science. In this blog, I want to take you on a journey into the captivating world of skincare and cosmetic photography from my perspective as a photographer.

A female model is holding a Dior skincare product in her hand for beauty skincare campaign in a front of a white background in a studio

The Art of Beauty Photography

I’ve always believed that beauty is an art form, and my camera is my paintbrush. Skincare and cosmetic photography provide a unique canvas for me to express my creativity. Each product, each face, tells a story, and my job is to translate that story into a visually appealing image.

a blonde and a mixed race model is wearing a white robe and headband holding a skincare product and looking at the camera — Nails Inc AW22 Campaign

1. Lighting Magic

The secret to exceptional skincare and cosmetic photography lies in lighting. The way light caresses a skincare product or highlights the features of a model’s face can transform an ordinary shot into something extraordinary. Soft, diffused light is often my weapon of choice, as it delicately accentuates the product’s details without harsh shadows.

Ekin Can Bayrakdar Nails Inc Backstage Ekin Can Bayrakdar https://ekincanbayrakdar.com/blog/ — Backstage of a cosmetic campaign

2. The Perfect Set-up

Creating an inviting and professional environment is essential. My studio is filled with tools and backdrops designed specifically for beauty photography. Clean, minimalistic backgrounds allow the product or model to shine without distractions.

3. Product Photography Precision

When capturing skincare and cosmetics, precision is key. I find that macro lenses are my best friends for product shots. They enable me to showcase the tiniest details, from the texture of a cream to the sparkle of a lip gloss. Every droplet, every swirl, matters.

Model holding a bottle of perfume while gazing at her reflection in a skincare product display.

The Human Touch

Skincare and cosmetics are about more than just products; they’re about enhancing one’s natural beauty. This is where model photography comes into play. The models I work with are not just canvases; they are storytellers.

1. Connecting with Models

Building a rapport with my models is crucial. I want them to feel comfortable and confident in front of the camera. Their confidence translates into the final image. It’s a collaborative effort that brings out the best in both of us.

2. Makeup and Hair

The beauty of cosmetics lies in their ability to transform. Makeup and hairstyling artists play an integral role in bringing a vision to life. Their skills add that extra layer of magic to every shoot.

3. Capturing Emotions

Beyond the physical aspects, skincare and cosmetics photography is about capturing emotions. The look of confidence, the allure of a subtle smile, and the depth of the eyes—all these elements come together to tell a compelling story.

Nails Inc AW22 Campaign

The Importance of Post-Processing

Once the photos are captured, the magic doesn’t stop there. Post-processing is where I refine and enhance the images. Skin retouching, colour correction, and ensuring that every detail is immaculate are the final steps in the process. The goal is to make the beauty of the products and models shine through.

My Journey Continues

Skincare and cosmetic photography is a constantly evolving field. With the beauty industry’s continuous innovation, there’s always something new to explore. I’m excited to see where this journey takes me, and I look forward to sharing more of my experiences, insights, and, of course, stunning images with you. Stay tuned for more behind-the-scenes glimpses into the captivating world of beauty photography.

You can see more of my beauty work at the following link https://ekincanbayrakdar.com/galleries/beauty/

EkinCanBayrakdar 8 Ekin Can Bayrakdar https://ekincanbayrakdar.com/blog/

My equipment list that I use all the time to create these images https://kit.co/ECBayrakdar

Framing Style: Through the Lens – A Photographer’s Insight into Elevating Fashion Photography with Glasses

1 December 2023 In Genel No Comment

In the enchanting realm of fashion photography, every photographer knows the subtle dance between the subject and the details. Among these details, glasses emerge not just as functional accessories but as intricate elements that can either command the spotlight or elegantly enhance the visual narrative. Join us in unraveling the art of capturing the essence of glasses in fashion photography, exploring how they can be the main act or a nuanced supporting player, all from the photographer’s discerning point of view.

Harper’s BAZAAR Hong Kong February 23

Through the Lens: Glasses as the Main Act

Crafting Visual Narratives: As a photographer, there’s a special thrill in turning glasses into the main act of your visual narrative. It’s about harnessing the charisma of each frame, letting it dictate the story. Whether it’s a futuristic design that demands attention or a pair with vintage charm that transports viewers to another era, these moments are a celebration of the artistic potential that glasses bring to the forefront.

HarpersBazaar HK May 13 1 jpg Ekin Can Bayrakdar https://ekincanbayrakdar.com/blog/

Playing with Light and Shadow: When glasses are the main characters, the interplay of light and shadow becomes a pivotal tool. Experiment with dramatic lighting setups that accentuate the contours of the frames, casting intriguing shadows that add depth and mystique. Each gleam, each reflection becomes a brushstroke in the canvas you’re painting.

Capturing Bold Compositions: Bring out the avant-garde by experimenting with bold compositions and angles. Let the glasses command attention through dynamic poses, unconventional framing, and shots that capture the essence of the frames. It’s about making a statement, and as a photographer, you are the storyteller behind the lens.

Through the Lens: Glasses as Subtle Accents

Attention to Subtlety: In the quieter moments, glasses become your secret weapon, subtly enhancing the overall allure of the fashion narrative. As a photographer, your keen eye for detail is the guiding force. Capture the delicacy of the frames—the nuanced reflections, the fine lines of the design. It’s the art of adding that extra layer without overpowering the visual tale.

Nuances in Posing: When glasses play the role of supporting players, your direction to the model becomes an art in itself. Guide them to interact with the frames in a way that feels effortless yet purposeful. A slight adjustment, a thoughtful gaze—these nuances become the whispers in the visual conversation you’re capturing.

Collaborative Synergy: Collaboration with stylists takes on a new dimension. Together, you curate a symphony where glasses seamlessly harmonize with the broader fashion theme. It’s not just about capturing a look; it’s about co-creating a visual poetry where every element, including the glasses, contributes to the narrative.

Orla Kiely AW23 Campaign

Through the Lens: Showcasing Dichotomy in Your Eyewear Collection

Visual Dichotomy Unveiled: As you curate your eyewear collection, think of it as assembling a gallery of stories waiting to be told. Showcase the dichotomy by presenting a visual journey that captures glasses as protagonists and as understated accessories. Your lens becomes the curator, and each frame tells a unique tale within the broader narrative.

Bloobloom Campaign

Behind-the-Lens Alchemy: Pull back the curtain on the magic that happens behind each shot. Share the meticulous thought process, from selecting statement pieces for the limelight to orchestrating the subtleties that make glasses integral accessories. It’s a glimpse into the alchemy that turns a photoshoot into an artful storytelling session.

Harper’s Bazaar Hong Kong June Issue by Ekin Can Bayrakdar

Conclusion: Crafting Stories, Shaping Perspectives

In the world of fashion photography, glasses become not just tools of vision but instruments of art. As a photographer, you hold the key to unlocking their potential—whether they take center stage or dance in the shadows. As you explore the transformative power of stylish frames in our exclusive eyewear collection, remember that your lens is the storyteller, framing narratives and shaping perspectives with each click.

Orla Kiely SS23 Campaign

My equipment list that I use all the time to create these images https://kit.co/ECBayrakdar

The Crucial Role of Model Tests in the Fashion Industry: Showcasing Expertise and Posing Prowess

14 November 2023 In Genel No Comment

In the dynamic and ever-evolving world of fashion, staying ahead of the curve requires not only a keen sense of style but also a portfolio that reflects one’s versatility and skill. Model tests, also known as go-sees or castings, play a pivotal role in shaping a model’s career by providing a platform to showcase their previous experiences and posing prowess. This blog post explores why model tests are indispensable for both aspiring and established models, emphasizing that they are often the key factor in securing coveted jobs within the industry. Additionally, we delve into the importance of models investing in their portfolio shoots.

Highlighting Professionalism and Versatility

Clients in the fashion industry seek models who not only embody the latest trends but also possess the ability to adapt to diverse themes and styles. Model tests act as a visual resume, showcasing a model’s professionalism and versatility through a curated collection of images. These tests offer a glimpse into the model’s range, demonstrating their capability to seamlessly transition from high fashion to commercial looks.

Showcasing Previous Experiences

Model tests serve as a comprehensive portfolio that encapsulates a model’s journey and experience in the industry. They provide a condensed narrative of the model’s past collaborations, campaigns, and projects, offering clients insight into the depth of their expertise. A well-curated portfolio not only highlights a model’s achievements but also serves as a testament to their commitment and success within the competitive realm of fashion.

Evaluating Posing Skills

Ekin Can Bayrakdar Maja Web 8 Ekin Can Bayrakdar https://ekincanbayrakdar.com/blog/

One of the primary reasons clients insist on model tests is to evaluate a model’s posing skills. Posing is an art form in the fashion industry, and clients are keen to ensure that a model can convey the desired mood and message through their body language. Model tests capture a variety of poses, expressions, and movements, allowing clients to gauge the model’s ability to convey diverse emotions and concepts, crucial for success in photo shoots and runway presentations.

Building Relationships with Clients

Clients often use model tests as a tool to build relationships with models before committing to a larger project. These sessions provide an opportunity for clients to interact with models, assess their personalities, and determine if they align with the brand’s values. Establishing a personal connection through model tests can be the deciding factor in securing long-term partnerships and repeat bookings.

The Investment in Portfolio Shoots

It is crucial for models to recognize the significance of investing in their portfolio shoots. While it may require financial resources upfront, a professionally executed portfolio shoot is an investment in one’s career. High-quality images captured during these shoots not only enhance the overall appeal of a model’s portfolio but also increase their chances of catching the eye of potential clients. In a competitive industry where visual impact is paramount, the value derived from a well-crafted portfolio can far outweigh the initial cost.

Conclusion

In the competitive and visually driven landscape of the fashion industry, model tests and portfolio shoots are symbiotic elements that can propel a model’s career to new heights. By showcasing professionalism, versatility, and posing prowess through model tests and recognizing the importance of investing in portfolio shoots, models can position themselves as sought-after talents in the glamorous and fast-paced world of fashion. Aspiring models, take note – your commitment to building a compelling portfolio is an investment that can pay dividends in your journey toward success.

Here are some examples of Model Tests or Model Portfolio Updates

EkinCanBayrakdar Montanna Web 4 Ekin Can Bayrakdar https://ekincanbayrakdar.com/blog/

Hayley by EkinCanBayrakdar 6 Ekin Can Bayrakdar https://ekincanbayrakdar.com/blog/

Model Test 4th May8579 Ekin Can Bayrakdar https://ekincanbayrakdar.com/blog/

Serena by EkinCanBayrakdar 12 Ekin Can Bayrakdar https://ekincanbayrakdar.com/blog/

My equipment list that I use all the time to create these images https://kit.co/ECBayrakdar

DOES GEAR MATTER?

29 May 2020 In Genel No Comment

Throwback to this editorial, Red Memories, for House of Solo Magazine

Every starter photographer or already established photographers are asking themselves if their equipment is enough or do they need to update their equipment, the question is does gear matter?

I shot this story back in 2017 with my old camera, Canon 60D with kit lens, 18-135mm. Anyone who used to have or use these camera and lens knows these are not the greatest kit for fashion style photos ever. Lens is not sharp enough, besides its really blunt, blurry and my dear old camera, 60D, creating lots of noise over 400 ISO, so I was trying to keep the ISO lower than 400 and the lens is not wider aperture than 3.5. As you know or guess this is ok for day light but in any indoor or night shoots this is a disadvantage.
Was I not using my camera inside? Of course I was using. In a point I realised image quality yes, it is something but creative eye and my point of view or my idea is more important than my equipment, so I decided to use higher ISO taking risk to have noisy photos. To be honest I even liked it in a certain level, it added a texture on the photo which one of the things why I admire film cameras, photos come with the natural texture.

I can ensure you this was not the greatest kit especially for fashion photography, but I would like to show on this post your equipment does not matter about your creativity. Yes, it can be harder, yes you are not able to do some specific things because lack of technical equipments, but this did not stop me to create however I feel, this did not stop me to improve myself. If I can do some great things with this camera and lens, and those images are good enough to be published by some magazines, that I can make you sure that you can do that the same and even more than I do, I did.

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Nowadays, we are all discovering facetime photo shooting due to pandemic, those photos are not the greatest quality but lots of photographers or creatives keep trying, creating with their ability whatever equipment they have, and it’s the best feeling ever.

PS: I forgot to mention this earlier and would like to add this on this update, I am adding extra grain to my images to look more natural and the color are blending each other which give me more film camera effect. I suggest you to try as well.

Photographer : Ekin Can Bayrakdar
Stylist : Chloe Bosher
Make up : Cuneyt Ozketen
Hair Stylist : Toni Hristov
Model : Chanel @ Elite London
Assistant Photographer : Ersin Er

My equipment list that I use all the time to create these images https://kit.co/ECBayrakdar

Who Does Not Like BTS?

20 May 2020 In Genel No Comment

Who doesn’t like behind the scenes?

I like when photographers are sharing their workflow and behind the scenes pictures, well anyway, who does not like bts right? However I always forget to post them most of the time.

It helps to learn more of what creatives can do, how they think etc. and on this post I’d like to show you there was nothing additional equipment except my camera, and my great team to make this images perfect! The rest of it my direction, communication with the model and my experiences both on the field and on post production.

I shot this story for Grazia Magazine with beautiful Bella from Elite London, my friend Dana styled this story as always and Meg did the hair and make up.

I shot this story with Canon 5d Mark III with 24-70 2.8 lens, managed all the colors on Capture One and retouched rest of it on Adobe Photoshop with Wacom retouching pad.

Photographer / Retoucher : Ekin Can Bayrakdar
Stylist : Dana Verri
Hair and Make up : Meg Koriat
Model : Bella @ Elite London
Assistant Photographer : Ersin Er
Assistant Stylists : Giorgia Sanna & Damyana Krasteva

Dress by Flow The Label
Stockings by Elissa Poppy
Earrings by Feihefeihefeihe
Shoes by Malan Breton

My equipment list that I use all the time to create these images https://kit.co/ECBayrakdar

Creating a Rooftop Photoshoot in the City of London: A Behind the Scenes Look

29 April 2020 In Genel No Comment

As a professional photographer, the idea of capturing the bustling city of London from a rooftop perspective always intrigued me. I knew that the unique vantage point would allow me to showcase the city in a new and exciting way, highlighting the impressive skyline and the hustle and bustle of the streets below. I reached out to my friend, Natalie Wilkins, a renowned celebrity stylist who has styled artists such as Dua Lipa, Alt-J, Birdie, and Alice Chapter, to discuss the possibility of shooting on her rooftop. I was thrilled when she agreed and even sent me some preview photos of the space to give me an idea of what to expect.

The initial concept was to shoot on a rooftop amongst skyscrapers, but as we developed the idea further, we decided to switch the location to Natalie’s rooftop. This provided a more intimate setting and allowed us to focus on the model and the clothing rather than the cityscape. I reached out to several model agencies and creative agencies to secure the perfect model and team of makeup and hair stylists for the shoot. After much consideration, we ultimately selected Omoh from First London Management as our model. Omoh was the perfect choice for this shoot as he has a unique look and a great attitude. He was able to bring the clothing to life and help create the mood we were aiming for. We also enlisted the talents of Amy Conley from Stella Creative Artists as our hair and makeup artist. Amy is a true professional and was able to create the perfect look for the shoot. Alina Travis was also present to film the entire shoot, providing us with a behind-the-scenes look at the process.

Our goal was to create a Spring/Summer 2020 photoshoot, despite the typical cloudy and rainy conditions of London city. We wanted to capture the warmth and energy of the season, and showcase the clothing in the best possible light. To achieve this, I utilized a speed light with a color gel, without any diffusers or light modifiers in front of the light source. This allowed us to create a beautiful sunset scene, even though we were shooting indoors. We began shooting outside on the rooftop but had to move indoors when it started raining. To create a warm and gloomy ambiance, I bounced the light off the corner of a wall. This technique allowed us to achieve the perfect lighting for the shoot, and the final images turned out beautifully.

I always ensure to bring all of my equipment with me on set, as you never know what might be needed. My shooting kit for this photoshoot was basic and straightforward – I used a Canon 5D Mark IV and Sigma 24-70 2.8 Art Series lens, along with a one-speed light flash and color gel. For one look, I switched to the Sigma 20mm 1.4 Art Series lens as there was limited space to achieve the desired angle. This lens allowed me to get a wider angle and capture more of the model and the clothing in the frame.

The entire team had a fantastic time on set, and despite expecting to finish the shoot in 7-8 hours before sunset, we were able to complete it in just 4-5 hours, leaving us all happy but exhausted. As with most of my photoshoots, I personally retouch and color-grade all of my photos. This allows me to ensure that the final images are true to my vision and that they meet my high standards. I will be sharing more in-depth information on my retouching process and workflow in a separate post. This will provide a behind-the-scenes look at my process and will give readers an idea of the amount of work that goes into creating a professional photoshoot.

In conclusion, this rooftop photoshoot in the city of London was a challenging but rewarding experience. The team and I were able to work together to create beautiful images that truly capture the spirit of Spring/Summer 2020. I am grateful to have had the opportunity to work with such a talented team, including Natalie Wilkins, Omoh, Amy Conley and Alina Travis. The final images showcase the city of London in a new and exciting way, highlighting the impressive skyline and the hustle and bustle of the streets below. I hope that this behind-the-scenes look at the photoshoot has given readers an appreciation for the amount of work that goes into creating professional images. I look forward to sharing more of my work and process in the future.

My equipment list that I use all the time to create these images https://kit.co/ECBayrakdar